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The Head of Media of the Pakistani Society at the University of Leeds is responsible for managing the society's media presence, specifically on Instagram and TikTok platforms. They play a key role in creating engaging content, promoting the society's activities, and enhancing its online visibility.

Responsibilities:

• Social Media Management: Develop and execute a comprehensive social media strategy, with a primary focus on Instagram and TikTok platforms.
• Content Creation: Create high-quality and engaging visual and video content that showcases the society's events, initiatives, and Pakistani culture.
• Posting and Scheduling: Regularly post content on Instagram and TikTok, ensuring consistency and adherence to the society's branding guidelines.
• Audience Engagement: Interact with the society's followers, respond to comments and direct messages, and foster a sense of community online.
• Campaigns and Promotions: Plan and implement social media campaigns to promote upcoming events, membership drives, and fundraising initiatives.
• Analytics and Insights: Monitor and analyze social media performance, track key metrics, and provide reports to evaluate the impact of social media efforts.
• Collaboration and Coordination: Coordinate with the executive committee and other relevant team members to gather content and ensure alignment with overall society goals.
• Stay Updated: Keep up-to-date with social media trends, new features, and best practices, applying them to enhance the society's online presence.