York-born Beth McCarthy combines pop melody with a rock edge to tell the stories of a twenty-something trying to understand love, friendship, and the feelings that come with it. Beth has one of the loudest voices and influence in the UK LGBTQ+ community and uses her music and art to get it heard. In that respect she takes influence from the likes of Avril Lavigne, Miley Cyrus, P!nk and she shares a lot of the same fan audiences as Fletcher & Reneé Rapp in the UK and across the world. Beth exploded on the internet in 2021 with hit single "She Gets The Flowers", which gained over 30M streams.

Two of her recent singles "What Do You Call It" and "She's Pretty" captured the attention of millions on social media, with over 1M followers and over 80M views, both part of her new EP "IDK How To Talk To Girls" Her most recent release is her EP "IDK How To Talk To Girls", is a 5-track guitar- driven pop EP about a journey of self discovery in relationships and sexuality. The title song has accumulated over 25M views across social media, has been added to over 40k personal playlists, as well as 30+ editorial playlists and has had BBC Radio 1 support. 

The entire EP has amassed over 100M views already with the title single being her best performing song to date and has the internet and pop-rock music lovers on edge for what’s next! After a sold out UK tour in June, Beth is touring the UK and EU in her “IDK How To Talk To Girls” tour in May, in a run that is 4x larger than her last tour and that sold out in a matter of days, headlining at Heaven in London. Followed by a summer of festivals including BBC R1’s Big Weekend in Luton, Mighty Hoopla and iconic EU festivals like Pinkpop in the Netherlands and Prides in major European cities. 2024 proves to be an exciting year for Beth, after her 170,000 DSP followers, her 9k broadcast channel and millions of social media followers are eagerly anticipating the year this ´bi-con´ has ahead.